Staging a Publication

Staging a Publication

If you go to see Wicked in Calgary this summer (or in other Canadian cities from Ottawa to Winnipeg and Vancouver), you’ll receive a playbill, a small, informative publication that tells you about the show. Maybe you’ll keep it as a memento of your theatre experience...
The Big Book Club

The Big Book Club

Given half the people on our team are certifiable word nerds, it’s fair to say RedPoint is pro-reading. When Calgary Reads chose to work with us on their first ever The Big Book Club event, it was a big deal. Their office is a dreamland of colour, kids’ books...
Life In Calgary

Life In Calgary

Last fall, RedPoint approached Calgary Economic Development about a project we thought would be a perfect fit for both of us: A print publication that would tie into the CED “Live In Calgary” initiative. Live In Calgary was launched in 2010 to support new and...
Making the up! April Ultimate Golf Guide

Making the up! April Ultimate Golf Guide

This April, up! tees up the annual golf issue, from course reviews to the latest hi-tech equipment to profiles of top golfers and a look at golf fashion trends. This year, the cover features golf star Dustin Johnson. Not only is he a celebrity in his own right and...

Wine Access ceases publication

Wine Access ceases publication MEDIA RELEASE February 8, 2013 – RedPoint Media Group Inc. today announced it will cease publication of Wine Access magazine, along with all associated programs and digital properties, effective immediately. RedPoint Media Group Inc....

Avenue’s Design Competition: Think Inside the Box

Avenue’s Design Competition: Think Inside the Box MEDIA RELEASE February 25, 2011 – While “thinking outside the box” is what inspires most creative design, Avenue asked local designers to do just the opposite. For the second year, Design Inside the Box put forth...

Avenue’s Best Neighbourhoods Survey Almost Closed

Avenue’s Best Neighbourhoods Survey Almost Closed MEDIA RELEASE February 23, 2011 – There are only a few days left to tell Avenue what the difference is between a great neighbourhood and the best neighbourhood. We want to know what combinations of factors create...

Avenue’s Best Neighbourhoods Survey Almost Closed

Avenue’s Best Neighbourhoods Survey Almost Closed MEDIA RELEASE February 23, 2011 – There are only a few days left to tell Avenue what the difference is between a great neighbourhood and the best neighbourhood. We want to know what combinations of factors create...

Avenue’s Top 40 Under 40 Nominations Now Open

Avenue’s Top 40 Under 40 Nominations Now Open MEDIA RELEASE February 15, 2011 – Avenue’s 13th annual Top 40 Under 40 is officially underway. Top 40 Under 40 celebrates the city’s best and brightest leaders, recognizing those who inspire Calgarians with their...
Marketing Greater Palm Springs

Marketing Greater Palm Springs

RedPoint joined forces with the Greater Palm Springs Convention and Visitors Bureau more than three years ago, when the organization approached us with a challenge. It needed to promote Greater Palm Springs in an authentic, authoritative way, show a fresh perspective...
Making the Avenue Homes & Decor Issue

Making the Avenue Homes & Decor Issue

This February, Avenue focuses on homes and decor, from local bespoke furniture retailers, craftsmen and designers to salvaged treasures to ultra-personalized living spaces. Focusing on interiors is perfect in February, says Avenue associate editor and style expert...
WestJet Magazine Redesign – Three Decisions

WestJet Magazine Redesign – Three Decisions

On Jan. 1, 2015, WestJet Magazine (formerly up!) and westjetmagazine.com were unveiled, revealed a striking new look. The redesign was many months in the making, and involved countless hours of thinking, experimenting and discussing, as the team translated big ideas...
Making the BB4CK Newsletter

Making the BB4CK Newsletter

A successful website redesign is a rewarding experience. When the RedPoint team made the new Brown Bagging for Calgary’s Kids website live last summer, after months of collaboration, everyone was happy. The site looked great and it felt orderly, fresh and new. While...

Avenue Live with Dave Kelly New Guest Line-up

Avenue Live with Dave Kelly New Guest Line-up MEDIA RELEASE November 26, 2010 – Avenue Live with Dave Kelly has wrapped up the funniest and most entertaining episode yet. Showing off Calgary’s incredible stock of talent, guests included Olympic gold medalist Kyle...
100 Things Avenue Loves About Calgary

100 Things Avenue Loves About Calgary

It’s a fact of publishing life that our heads are four to six months ahead of our calendars. When the Avenue team decided to create a “Things We Love About Calgary” list for January 2014, the thinking had to start way back in August. It’s hard to think about January...
Higher Learning Supplement is All Class

Higher Learning Supplement is All Class

To help advertisers reach their target audiences, RedPoint writes, edits and designs special supplements for our magazine brands. For the October issues of Avenue Calgary, AvenueEdmonton and up!, we developed a supplement focused on post-secondary education. The goal...

Avenue Magazine Launches Best Neighbourhoods Survey

Avenue Magazine Launches Best Neighbourhoods Survey MEDIA RELEASE November 16, 2010 – Today Avenue magazine launched its second annual Best Neighbourhoods Survey at AvenueCalgary.com/survey. Working with Leger Marketing, Avenue has created a unique in-depth survey of...
New Name for a Veteran Brand

New Name for a Veteran Brand

Six-decade-old company (and longtime RedPoint client) Saskatchewan Minerals Inc. recently changed its name to Saskatchewan Mining and Minerals Inc. For the company, which produces and supplies high-quality natural sodium sulphate to a range of clients across North...
Making the up! Ultimate Ski Guide

Making the up! Ultimate Ski Guide

Because it features the Ultimate Ski Guide, the up! December issue is one of the biggest of the year. The guide is chock-full of resort reviews, profiles, tips, a gear guide and plenty of thrills and chills. By the time the issue hits the seatbacks of WestJet planes...
Just Add Ice

Just Add Ice

The Calgary Flames recently became RedPoint clients. Needless to say, the hockey fans among our creative team are giddy as kids. The whole office is excited, too, because this is an opportunity to do great work in collaboration with one of the city’s most recognizable...

Wine Access Reveals The Best Summer Barbecue Wines

Wine Access Reveals The Best Summer Barbecue Wines CALGARY (August 17, 2010) –The Wine Access International Value Wine Awards (IVWA) is North America’s premier value wine competition. Held annually in Calgary, Alberta, the IVWA seeks out the best wines retailing...
Styling a Newsletter

Styling a Newsletter

Avenue sent the first issue of its Style Newsletter to inboxes on November 6. We projected building the newsletter’s subscriber base to 1,000 by March 2014, but one week after launch we’ve already exceeded that number — and then some. It’s been an exciting beginning...
Making the up! Food Guide

Making the up! Food Guide

No matter where you go, food tastes better in fall. This October, the up! Food Guide offers a definitive where-to-eat-well map for travellers from Vegas to Montreal to Cuba. Read the digital edition or find the issue in WestJet seatbacks through October. It’s the...
What’s the Big Idea?

What’s the Big Idea?

Each year, Avenue digs into a Big Idea. It’s a timely, complex topic that the team explores in blogs, round-table events with stakeholders and Top 40 Under 40 alumni. The culmination of all this discussion and deep thinking is the Avenue October issue, which is...
up! gets down to business

up! gets down to business

We’ve dubbed September’s edition of WestJet’s up! in-flight magazine “The Business Issue,” and packed it with insight, tips and tales from the field. As readers have come to expect, though, there’s a lot more to up! than a single...
Avenue’s September cover girl

Avenue’s September cover girl

Keep up with Calgary The September edition of Avenue, Calgary’s premier lifestyle magazine, is all about the renaissance of things and people we love — from shopping to sausages, and from a supermodel to a season. Here are some of the ideas, people and places featured...