Marketing Greater Palm Springs

Marketing Greater Palm Springs

RedPoint joined forces with the Greater Palm Springs Convention and Visitors Bureau more than three years ago, when the organization approached us with a challenge. It needed to promote Greater Palm Springs in an authentic, authoritative way, show a fresh perspective...
Making the Avenue Homes & Decor Issue

Making the Avenue Homes & Decor Issue

This February, Avenue focuses on homes and decor, from local bespoke furniture retailers, craftsmen and designers to salvaged treasures to ultra-personalized living spaces. Focusing on interiors is perfect in February, says Avenue associate editor and style expert...
WestJet Magazine Redesign – Three Decisions

WestJet Magazine Redesign – Three Decisions

On Jan. 1, 2015, WestJet Magazine (formerly up!) and westjetmagazine.com were unveiled, revealed a striking new look. The redesign was many months in the making, and involved countless hours of thinking, experimenting and discussing, as the team translated big ideas...
Making the BB4CK Newsletter

Making the BB4CK Newsletter

A successful website redesign is a rewarding experience. When the RedPoint team made the new Brown Bagging for Calgary’s Kids website live last summer, after months of collaboration, everyone was happy. The site looked great and it felt orderly, fresh and new. While...
100 Things Avenue Loves About Calgary

100 Things Avenue Loves About Calgary

It’s a fact of publishing life that our heads are four to six months ahead of our calendars. When the Avenue team decided to create a “Things We Love About Calgary” list for January 2014, the thinking had to start way back in August. It’s hard to think about January...