Higher Learning Supplement is All Class

Higher Learning Supplement is All Class

To help advertisers reach their target audiences, RedPoint writes, edits and designs special supplements for our magazine brands. For the October issues of Avenue Calgary, AvenueEdmonton and up!, we developed a supplement focused on post-secondary education. The goal...
New Name for a Veteran Brand

New Name for a Veteran Brand

Six-decade-old company (and longtime RedPoint client) Saskatchewan Minerals Inc. recently changed its name to Saskatchewan Mining and Minerals Inc. For the company, which produces and supplies high-quality natural sodium sulphate to a range of clients across North...
Making the up! Ultimate Ski Guide

Making the up! Ultimate Ski Guide

Because it features the Ultimate Ski Guide, the up! December issue is one of the biggest of the year. The guide is chock-full of resort reviews, profiles, tips, a gear guide and plenty of thrills and chills. By the time the issue hits the seatbacks of WestJet planes...
Just Add Ice

Just Add Ice

The Calgary Flames recently became RedPoint clients. Needless to say, the hockey fans among our creative team are giddy as kids. The whole office is excited, too, because this is an opportunity to do great work in collaboration with one of the city’s most recognizable...
Styling a Newsletter

Styling a Newsletter

Avenue sent the first issue of its Style Newsletter to inboxes on November 6. We projected building the newsletter’s subscriber base to 1,000 by March 2014, but one week after launch we’ve already exceeded that number — and then some. It’s been an exciting beginning...
Making the up! Food Guide

Making the up! Food Guide

No matter where you go, food tastes better in fall. This October, the up! Food Guide offers a definitive where-to-eat-well map for travellers from Vegas to Montreal to Cuba. Read the digital edition or find the issue in WestJet seatbacks through October. It’s the...