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5 things I learned on a photo shoot

5 things I learned on a photo shoot

I've always wanted to be involved in a photo shoot. A heavily-styled shoot with a bevy of people running around like chickens with their heads cut off has always been, for me, a thing of dreams. I'm fascinated by the intricacies, the scenes behind the scenes and have...

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Does your business rock?

Does your business rock?

Imagine having an audience of hundreds of different people each workday, ready and waiting for you to impress them with your product and presentation. Now imagine if you could later meet one-on-one and have a conversation with each of those people. It would a precious...

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RedPoint’s work earns AMPA nominations

RedPoint’s work earns AMPA nominations

The Alberta Magazine Pubishers Association (AMPA) has announced its 2013 Showcase Awards finalists, and several RedPoint publications have made the list again. (Not that we're bragging or anything....) We've been nominated in nine of 14 Showcase categories that...

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When working outside the office makes sense

On an average workday, at least 10 per cent of RedPoint’s people aren’t in the office. But they’re still hard at work. One of my co-workers compares her out-of-the-office, always-on-call working life to a three-legged stool. It depends, she says, on three pillars: The...

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6 picks: Half a dozen highlights of 2012

6 picks: Half a dozen highlights of 2012

At RedPoint, the Marketing department is always busy. Our inboxes are always full, and we work non-stop to pull off major events for our brands and our company. This past year was no exception. Here are a few examples: In 2012, Wine Access magazine presented two very...

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5 tips for making the most of an internship

When I was in Grade 9, I thought I wanted either to be a famous film director or to own and operate a small fish ’n’ chips shop — somehow at age 14 the idea of having access to an endless amount of fried fish was inspiring and purposeful. Feeling a bit chubby from...

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My favourite Internet acronym

My favourite Internet acronym

If you’re brave enough to weather the hail of LOLs, WTFs, IMHOs and TMIs spewed out by the Internet, you might find the occasional acronymic gem. Here’s one I can only hope will rise in popularity to become a constant, nagging reminder in the mind of everyone who...

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Keep your web content up to date

So, you’ve just launched your new website.  It’s got all the right ingredients: well-written, search-engine-friendly content and top-quality images. You’ve called in all the right people and put in all the hard work, and now it’s time to sit back, relax, and watch...

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