by rpmuser | May 12, 2009 | Media Releases
Redpoint Media Group Publications Nominated For Two Western Magazine Awards
by rpmuser | May 8, 2008 | Media Releases
RedPoint Media Wins 3 National Magazine Awards
by rpmuser | May 2, 2013 | Uncategorized
I’ve always wanted to be involved in a photo shoot. A heavily-styled shoot with a bevy of people running around like chickens with their heads cut off has always been, for me, a thing of dreams. I’m fascinated by the intricacies, the scenes behind the...
by rpmuser | Feb 25, 2013 | Uncategorized
Imagine having an audience of hundreds of different people each workday, ready and waiting for you to impress them with your product and presentation. Now imagine if you could later meet one-on-one and have a conversation with each of those people. It would a precious...
by rpmuser | Feb 20, 2013 | Uncategorized
The Alberta Magazine Pubishers Association (AMPA) has announced its 2013 Showcase Awards finalists, and several RedPoint publications have made the list again. (Not that we’re bragging or anything….) We’ve been nominated in nine of 14 Showcase...
by rpmuser | Jan 16, 2013 | Uncategorized
On an average workday, at least 10 per cent of RedPoint’s people aren’t in the office. But they’re still hard at work. One of my co-workers compares her out-of-the-office, always-on-call working life to a three-legged stool. It depends, she says, on three pillars: The...
by rpmuser | Jan 2, 2013 | Uncategorized
At RedPoint, the Marketing department is always busy. Our inboxes are always full, and we work non-stop to pull off major events for our brands and our company. This past year was no exception. Here are a few examples: In 2012, Wine Access magazine presented two very...
by rpmuser | Dec 21, 2012 | Uncategorized
When I was in Grade 9, I thought I wanted either to be a famous film director or to own and operate a small fish ’n’ chips shop — somehow at age 14 the idea of having access to an endless amount of fried fish was inspiring and purposeful. Feeling a bit chubby from...
by rpmuser | Nov 29, 2012 | Uncategorized
If you’re brave enough to weather the hail of LOLs, WTFs, IMHOs and TMIs spewed out by the Internet, you might find the occasional acronymic gem. Here’s one I can only hope will rise in popularity to become a constant, nagging reminder in the mind of everyone who...
by rpmuser | Nov 23, 2012 | Uncategorized
So, you’ve just launched your new website. It’s got all the right ingredients: well-written, search-engine-friendly content and top-quality images. You’ve called in all the right people and put in all the hard work, and now it’s time to sit back, relax, and watch...
by rpmuser | Nov 22, 2012 | Uncategorized
It’s great when work you’re proud of is recognized by an unbiased and respected third party.West magazine — produced by RedPoint’s custom publishing division in partnership with Western Financial Group — is featured in a glowing review on the Alberta...
by rpmuser | Nov 8, 2012 | Uncategorized
The use of social media has become an integral part of the marketing plan for most brands today. But whether you’re marketing a business, a charity, a politician or an entertainer, you need to tread carefully in the user-focused world of Twitter and Facebook, not to...
by rpmuser | Oct 22, 2012 | Uncategorized
I confess: until a few years ago, I didn’t know how to use a comma. If I ran a restaurant or practiced medicine or groomed dogs for a living, no one would care. But I’m the managing editor of Avenue Calgary, so I really should know how to use a comma and probably...
by rpmuser | Oct 19, 2012 | Uncategorized
I’m a professional writer. When non-writers learn this, they immediately place me somewhere on the spectrum between magician and nerd, depending on how they felt about their high school English teacher. The next thing they do is to tell me they can’t write. This is...
by rpmuser | Oct 15, 2012 | Uncategorized
My assignment: Art-directing a cover photo for up! Magazine to illustrate a feature on the Caribbean vacation spot of Trinidad and Tobago. Arriving in Port of Spain, Trinidad, at 7:30 p.m., our small team — up! associate editor Jill Foran, freelance photographer Alain...
by rpmuser | Sep 24, 2012 | Uncategorized
E-mail marketing — the term itself might sound passé, but even in today’s age of instant messaging, live tweeting and Facebook updates, e-mail still has powerful advantages in online promotion strategy and customer relationship-building. E-mail campaigns are great...
by rpmuser | Sep 20, 2012 | Uncategorized
Over the course of my career as an editor, I’ve noticed that certain grammar problems are incredibly tenacious. No matter how many times I correct them in copy, they just won’t stay fixed. If I could speak directly to all current and would-be writers,...
by rpmuser | Sep 13, 2012 | Uncategorized
I regret it as soon as it’s out of my mouth. A potentially insulting “short” joke, made to one of Canada’s favourite rock stars. I’m standing in the doorway of a suite at the Rimrock Resort Hotel in Banff, shouting to Sam Roberts, who is out in the drizzle on a...
by rpmuser | Sep 10, 2012 | Uncategorized
During my relatively short career in magazine publishing, six years and counting, I’ve been lucky enough to work in the U.K., the United Arab Emirates and now Canada. During that time, I’ve had the pleasure of doing business with men and women from many...
by rpmuser | Sep 5, 2012 | Uncategorized
The media industry is changing on a daily basis. With new visual communication platforms like the iPhone and iPad becoming commonplace, readers expect to receive content when, where and how they choose. RedPoint is stepping up to this challenge by creating exciting...
by rpmuser | Aug 31, 2012 | Uncategorized
The elements that were once considered the basics of “good writing” — grammar, spelling, punctuation, capitalization, vocabulary — are no longer relevant. In the age of instant digital communication, all that’s important is getting your meaning across. That’s the new...
by rpmuser | Aug 31, 2012 | Uncategorized
As a web editor, one of the most important parts of my job is writing headlines for RedPoint’s magazine websites, including avenuecalgary.com. Most people end up on our content through web search or social media. As a result, our stories need to have headlines that...
