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In the News
Why you should care about good writing
The elements that were once considered the basics of “good writing” — grammar, spelling, punctuation, capitalization, vocabulary — are no longer relevant. In the age of instant digital communication, all that’s important is getting your meaning across. That’s the new...
7 ways to write highly clickable web headlines
As a web editor, one of the most important parts of my job is writing headlines for RedPoint’s magazine websites, including avenuecalgary.com. Most people end up on our content through web search or social media. As a result, our stories need to have headlines that...