RPM
In the News
West magazine earns praise
It's great when work you're proud of is recognized by an unbiased and respected third party.West magazine — produced by RedPoint's custom publishing division in partnership with Western Financial Group — is featured in a glowing review on the Alberta Magazine...
Social media marketing: Don’t do it!
The use of social media has become an integral part of the marketing plan for most brands today. But whether you’re marketing a business, a charity, a politician or an entertainer, you need to tread carefully in the user-focused world of Twitter and Facebook, not to...
Catching up with the comma
I confess: until a few years ago, I didn’t know how to use a comma. If I ran a restaurant or practiced medicine or groomed dogs for a living, no one would care. But I’m the managing editor of Avenue Calgary, so I really should know how to use a comma and probably...
3 common misconceptions about writing
I’m a professional writer. When non-writers learn this, they immediately place me somewhere on the spectrum between magician and nerd, depending on how they felt about their high school English teacher. The next thing they do is to tell me they can’t write. This is...
How we got our Trinidad cover photo
My assignment: Art-directing a cover photo for up! Magazine to illustrate a feature on the Caribbean vacation spot of Trinidad and Tobago. Arriving in Port of Spain, Trinidad, at 7:30 p.m., our small team — up! associate editor Jill Foran, freelance photographer Alain...
5 tactics for better e-mail marketing
E-mail marketing — the term itself might sound passé, but even in today’s age of instant messaging, live tweeting and Facebook updates, e-mail still has powerful advantages in online promotion strategy and customer relationship-building. E-mail campaigns are great...
2 grammar errors writers (and speakers) should avoid
Over the course of my career as an editor, I've noticed that certain grammar problems are incredibly tenacious. No matter how many times I correct them in copy, they just won't stay fixed. If I could speak directly to all current and would-be writers, there are two...
How I made Sam Roberts laugh
I regret it as soon as it’s out of my mouth. A potentially insulting “short” joke, made to one of Canada’s favourite rock stars. I’m standing in the doorway of a suite at the Rimrock Resort Hotel in Banff, shouting to Sam Roberts, who is out in the drizzle on a...
Culture shock in the world of sales
During my relatively short career in magazine publishing, six years and counting, I've been lucky enough to work in the U.K., the United Arab Emirates and now Canada. During that time, I've had the pleasure of doing business with men and women from many different...
How the iPad changes the way we work
The media industry is changing on a daily basis. With new visual communication platforms like the iPhone and iPad becoming commonplace, readers expect to receive content when, where and how they choose. RedPoint is stepping up to this challenge by creating exciting...