by rpmuser | Nov 22, 2012 | Uncategorized
It’s great when work you’re proud of is recognized by an unbiased and respected third party.West magazine — produced by RedPoint’s custom publishing division in partnership with Western Financial Group — is featured in a glowing review on the Alberta...
by rpmuser | Nov 8, 2012 | Uncategorized
The use of social media has become an integral part of the marketing plan for most brands today. But whether you’re marketing a business, a charity, a politician or an entertainer, you need to tread carefully in the user-focused world of Twitter and Facebook, not to...
by rpmuser | Oct 22, 2012 | Uncategorized
I confess: until a few years ago, I didn’t know how to use a comma. If I ran a restaurant or practiced medicine or groomed dogs for a living, no one would care. But I’m the managing editor of Avenue Calgary, so I really should know how to use a comma and probably...
by rpmuser | Oct 19, 2012 | Uncategorized
I’m a professional writer. When non-writers learn this, they immediately place me somewhere on the spectrum between magician and nerd, depending on how they felt about their high school English teacher. The next thing they do is to tell me they can’t write. This is...
by rpmuser | Oct 15, 2012 | Uncategorized
My assignment: Art-directing a cover photo for up! Magazine to illustrate a feature on the Caribbean vacation spot of Trinidad and Tobago. Arriving in Port of Spain, Trinidad, at 7:30 p.m., our small team — up! associate editor Jill Foran, freelance photographer Alain...
by rpmuser | Sep 24, 2012 | Uncategorized
E-mail marketing — the term itself might sound passé, but even in today’s age of instant messaging, live tweeting and Facebook updates, e-mail still has powerful advantages in online promotion strategy and customer relationship-building. E-mail campaigns are great...
