by rpmuser | Dec 8, 2014 | Uncategorized
When Brown Bagging for Calgary’s Kids made a last-minute decision to launch a major holiday-season fundraising initiative, we kicked our creativity into high gear to help out. The organization makes and delivers lunches to students in Calgary schools who would...
by rpmuser | Dec 1, 2014 | Uncategorized
At the end of October, the up! team sent its first-ever e-newsletter. Pressing send on an e-mail that’s heading to nearly 4,000 inboxes is never a relaxing thing to do. Fortunately, the stress of the task is less when you know the people on the receiving end already...
by rpmuser | Oct 31, 2014 | Uncategorized
Two years ago, The Calgary Foundation decided to invest in Spur magazine to tell the organization’s stories. The Foundation had a newsletter but had never considered a magazine before, and communications coordinator Taylor Barrie says it was a small gamble, like any...
by rpmuser | Oct 28, 2014 | Uncategorized
In September, RedPoint design director Steve Collins went to California to shoot the November up! cover with Los Angeles photographer Nicolas Randall. Here’s what it was like. “November is the shopping issue of up!, so we were trying to set the shopping...
by rpmuser | Oct 28, 2014 | Uncategorized
The Avenue Top 40 Under 40 is the magazine’s flagship program, which recognizes some of Calgary’s most innovative and hard-working people. Released to the public each November, the Top 40 Under 40 list is a small document that is months in the making, involving the...
by rpmuser | Sep 29, 2014 | Uncategorized
The cover of the October issue of up! magazine, WestJet’s inflight publication, looks good enough to eat. Inside, the magazine’s annual Food Guide is just as tempting. up! art director Teresa Johnston says, “Food is pretty and a pleasure to photograph. If...
