How I made Sam Roberts laugh

How I made Sam Roberts laugh

I regret it as soon as it’s out of my mouth. A potentially insulting “short” joke, made to one of Canada’s favourite rock stars. I’m standing in the doorway of a suite at the Rimrock Resort Hotel in Banff, shouting to Sam Roberts, who is out in the drizzle on a...

Culture shock in the world of sales

During my relatively short career in magazine publishing, six years and counting, I’ve been lucky enough to work in the U.K., the United Arab Emirates and now Canada. During that time, I’ve had the pleasure of doing business with men and women from many...
How the iPad changes the way we work

How the iPad changes the way we work

The media industry is changing on a daily basis. With new visual communication platforms like the iPhone and iPad becoming commonplace, readers expect to receive content when, where and how they choose. RedPoint is stepping up to this challenge by creating exciting...

Why you should care about good writing

The elements that were once considered the basics of “good writing” — grammar, spelling, punctuation, capitalization, vocabulary — are no longer relevant. In the age of instant digital communication, all that’s important is getting your meaning across. That’s the new...
7 ways to write highly clickable web headlines

7 ways to write highly clickable web headlines

As a web editor, one of the most important parts of my job is writing headlines for RedPoint’s magazine websites, including avenuecalgary.com. Most people end up on our content through web search or social media. As a result, our stories need to have headlines that...