by rpmuser | Sep 24, 2012 | Uncategorized
E-mail marketing — the term itself might sound passé, but even in today’s age of instant messaging, live tweeting and Facebook updates, e-mail still has powerful advantages in online promotion strategy and customer relationship-building. E-mail campaigns are great...
by rpmuser | Sep 20, 2012 | Uncategorized
Over the course of my career as an editor, I’ve noticed that certain grammar problems are incredibly tenacious. No matter how many times I correct them in copy, they just won’t stay fixed. If I could speak directly to all current and would-be writers,...
by rpmuser | Sep 13, 2012 | Uncategorized
I regret it as soon as it’s out of my mouth. A potentially insulting “short” joke, made to one of Canada’s favourite rock stars. I’m standing in the doorway of a suite at the Rimrock Resort Hotel in Banff, shouting to Sam Roberts, who is out in the drizzle on a...
by rpmuser | Sep 10, 2012 | Uncategorized
During my relatively short career in magazine publishing, six years and counting, I’ve been lucky enough to work in the U.K., the United Arab Emirates and now Canada. During that time, I’ve had the pleasure of doing business with men and women from many...
by rpmuser | Sep 5, 2012 | Uncategorized
The media industry is changing on a daily basis. With new visual communication platforms like the iPhone and iPad becoming commonplace, readers expect to receive content when, where and how they choose. RedPoint is stepping up to this challenge by creating exciting...
