WestJet Magazine Launches a Redesign and a New Name

CALGARY (Jan. 27, 2015) – In January, WestJet Magazine and westjetmagazine.com revealled a new look and an enhanced reader experience. One of Canada’s most widely read travel brands, WestJet Magazine (formerly called up!) is the official publication of WestJet, Canada’s low-fare leader.

WestJet Magazine will continue to deliver inspirational and informative content about travel, destinations and trip experiences, while introducing even more compelling imagery, authentic stories and authoritative advice from travel writers, taste-makers and local experts. The website has been redesigned to enhance the user experience, with more inviting images, expanded navigation, comprehensive destination guides and more powerful search functionality.

Associate Publisher Pritha Kalar says the redesign reflects the character of the brand. “It was essential to give WestJet guests the most seamless, inspiring, accessible experience possible, because that’s what they’ve come to expect,” says Kalar. “We’re extremely proud of the new design, which is contemporary, highly visual and really expresses the passion and excitement of travel.”

Complimentary copies of WestJet Magazine are available in seatbacks for every WestJet guest to read and keep, and travellers can access digital copies and regularly updated content at westjetmagazine.com.

Since 2005, WestJet has worked closely with RedPoint to create an engaging reading experience that expresses the famously fun and enthusiastic WestJet brand. One of Canada’s greatest entrepreneurial success stories, WestJet carries travellers to more than 90 destinations in 20 countries including Canada, the United States, Mexico, the Caribbean, Central America and Europe.