Sprung Instant Structures
Sprung has been devising and creating tensioned membrane structures for more than 120 years. The structures are a robust and cost-effective alternative to conventional construction.
Serving an international client base, Sprung relies on its website to attract qualified visitors who are most likely to become sales leads and eventually, clients. To optimize the performance of sprung.com, Sprung needed an ongoing strategy and process that would ensure the site was easily accessible to the right audience.
Sprung needed an SEO specialist that could provide and interpret web analytics, and strategically alter site keywords and copy to help the site perform better with its intended audience. RedPoint was Sprung’s first choice—we had already worked together to develop a microsite and campaign for Sprung.
Sprung and RedPoint collaborate each month on the SEO project. The object is to make the website and its essential information easy to find for the target audience, improving Sprung’s organic inbound traffic and helping to generate qualified leads.