Sprung Instant Structures
Performance Arenas Campaign
Sprung Instant Structures Ltd. prides itself on offering an innovative and cost-effective building alternative to conventional construction. Despite being an international enterprise in operation for more than a century, Sprung wasn’t on the radar in certain areas of its intended market.
Sprung wanted to grow its sports arena business through the Sprung Performance Arenas division. RedPoint was enlisted to change the public’s perception of Sprung structures as non-permanent or unsuitable as arenas, while increasing the company’s visibility in the sports and recreation market.
RedPoint developed an integrated campaign that specifically targeted Sprung’s intended audience in the sports arena market, bringing its message directly to potential customers. Our strategy brought together a variety of marketing tools, including:
Microsite design and development (sprungarenas.com)
SEO and online marketing
Video production and editing
Supporting print collateral material
Contest creation and promotion
Public relations strategy