Shaw Charity Classic
The Shaw Charity Classic is a PGA Champions Tour golf tournament held annually since 2013. The event welcomes world-class competitors and thousands of fans to Calgary’s Canyon Meadows Golf & Country Club each summer, and the Spectator Guide is an indispensable resource for all attendees.
The Shaw Charity Classic Spectator Guide was being produced outside Canada, and the event’s marketing team was looking for a closer-to-home solution. Also on the wish list were cost-effectiveness, a strong collaborative relationship, engaging writing and design and a publication customized to the event, its region and its audience.