Shaunessy Investment Counsel

Established in Calgary in 2000, Shaunessy Investment Counsel Inc. is a boutique investment management firm that specializes in globally balanced, diversified custom portfolios of $3 million-plus.

The Challenge

Shaunessy Investment Counsel’s website dated from the company’s early years, and was essentially a single page of basic information and branding. There was no search-engine optimization or mobile-responsive functionality. Shaunessy wanted a modern, interactive website that would more accurately represent its trustworthiness, expertise and experience.

The Solution

The new shaunessy.com gets right to the point, with elegant muted colours and conservative images creating a sense of calm and stability. Video features prominently, with the company’s principals speaking honestly and directly about their philosophy and approach. The Shaunessy strategy is explained clearly. Navigation is simple and direct, and the company’s record of success and performance is laid out clearly. The overall impression is designed to speak directly to Shaunessy’s target audience: People with significant wealth who want to feel confident about their investments.