Momentum is a non-profit organization in Calgary that offers hope and opportunity to people living in poverty. Using a model called Sustainable Livelihoods, Momentum helps participants develop themselves in five asset areas: social, financial, human, physical and personal. Momentum aims to help those ready to move out of poverty do so for good.
The organization asked RedPoint to create an annual report that would spotlight Momentum’s process from start to finish. The organization wanted to target provincial and municipal governments, financial institutions, funders, donors, collaborators and current members, taking this audience on a journey and inspiring deeper engagement. The report was also required to present clear information about Momentum’s programs, recent developments and the individuals affected by its work. Momentum asked RedPoint to:
- Graphically represent the organization’s tangible results in an engaging, clear way.
Highlight individuals who have achieved sustainable livelihoods through Momentum programs.
Emphasize Momentum’s community basis and give credit to its many collaborators for the success of its programs.