Brookfield Residential Properties Inc. is a leading North American land developer and homebuilder. Livingston is Brookfield’s newest community in north Calgary. Named for pioneer Sam Livingston, the master-planned community will feature a mix of home styles and transportation corridors. Brookfield’s 10-year vision for Livingston is to create a vibrant place where residents can live, shop, work, learn and play at every stage of their lives.
In 2016 Brookfield Residential introduced a magazine to promote Livingston and celebrate Calgary’s north, entitled Live Up. The role of Live Up is to get Calgarians excited about the area, its lifestyle and coming amenities, proximity to the core, and the people who make Livingston home.
A high-quality magazine is the most powerful and credible brand storytelling medium available. Beginning with issue two of Live Up, RedPoint’s strategy was to leverage our knowledge of the city of Calgary, its lifestyle and opportunities, and our network of talented freelancers, to share Brookfield’s vision and inspire readers to create a home in Livingston.