Calgary Hotel Association
Annual Report 2010
The Calgary Hotel Association represents 60 hotels located across the city. Membership is voluntary, and offers a range of benefits. The association’s marketing initiatives generate room bookings, and its work furthers the political, community and environmental interests of Calgary’s hospitality industry.
The Challenge
The association produces an annual report to stakeholders. While past annual reports communicated the organization’s mandate and results, the association needed the report to be a visually engaging piece that readers would remember. It wanted a piece it could be proud of — one that showed off Calgary as a world-class destination.