Continental Alloys & Services


Continental Alloys & Services is a global leader in supplying high-quality steel products for the oil and gas industry. Headquartered in Houston, Texas, Continental operates 12 facilities in seven countries worldwide.

The Challenge

The company’s management recognized that its website did not reflect the scope and calibre of its business or the quality of its people and products. Continental came to RedPoint looking for a completely new website that would position the company as a leader in its field.

The Solution

RedPoint’s team worked with the client to gain a thorough understanding of Continental’s business, products, history and corporate culture. The new site showcased Continental’s global reach, depth of expertise, corporate citizenship and its diverse and talented people. For users, it offers seamless functionality and responsive design; rich, authoritative content; and distinctive visual elements to differentiate Continental from its competitors. Interactive tools to allow current and prospective customers to see the vast breadth of product types, sizes and alloys Continental offers.

The Results

In the first few months after the new went live, the response was overwhelmingly positive. Proud employees showed the site off, and website-generated contacts and sales leads increased exponentially. Overall traffic to the site has seen a significant upswing, as well.