Cantak Corporation

Cantak Corporation is a Calgary-based supplier of high-quality steel tubulars to the North American energy industry. From well casings to line pipe, Cantak takes pride in a six-decade history of being a one-stop supplier for energy projects. The company specializes in premium steel for demanding applications, and offers complete logistics and project-management services to get material job-ready and into the field where and when it is needed.

The Challenge

Cantak was operating a global business with a website that dated from the early days of the Internet. The site was a very simple set of outdated brochure-style pages with no mobile responsiveness and no SEO. Cantak’s management wanted a site that would reflect the breadth and quality of the company’s services and its people. It also wanted a site that its staff could manage and update with relative ease.

The Solution

RedPoint built a site using the WordPress content management system, with mobile-friendly responsiveness and a clear navigational structure. The company’s two-tone corporate colour palette was used throughout, with black-and-white photos adding a sense of history and trustworthiness. The site is visually conservative while being unapologetically proud of Cantak’s achievements. Search-engine optimization gave Cantak a boost in web traffic. RedPoint provided a training workshop for Cantak’s staff, allowing the company to maintain and update the site internally.