BOMA Calgary Building Guide
The Building Owners and Managers Association is a global organization founded in 1907 that represents the commercial and industrial real estate industry. Its members are building owners, managers, developers, leasing professionals, corporate facility managers, asset managers and providers of the products and services needed to operate commercial properties. BOMA Calgary was formed in the 1960s, and began publishing an annual magazine, the BOMA Calgary Building Guide, in the mid-1980s. The magazine was created through various funding methods, most recently a long-term partnership with one of the city’s daily newspapers. The magazine, however, was not meeting its goals of elevating the profile of BOMA Calgary, the advertisers within its pages and the commercial property industry as a whole.
Sensing that there was potential for a reinvented Building Guide, RedPoint’s Marketing Solutions team approached BOMA Calgary to gauge interest in a proposal. With neither party rushing to push a deal through, we eventually arrived at a strategy, and a partnership agreement, through a process of discussions, brainstorming and planning sessions that took place over several months.