House and Garden Tour magazine
Between 2004 and 2012, RedPoint produced an annual magazine on the Alberta Ballet’s House & Garden Tour, a fundraising event showcasing exterior and interior design and décor. The project eventually became a special section that ran each June in RedPoint’s flagship publication, Avenue magazine.
The Alberta Ballet was producing the publication in-house, a time-consuming process. The organization needed a partner who could produce the House & Garden Tour publication with expertise and efficiency, while working collaboratively with Alberta Ballet to meet its marketing goals.