Airdrie Health Foundation
The Airdrie Health Foundation was established after a five-year-old boy named Lane Bates became suddenly and seriously ill during the night in 2009. Because Airdrie has no 24-hour emergency medical care, it was impossible for Lane’s parents to access the necessary medical help in time to save their son. Lane’s mother, Michelle Bates, co-founded the Airdrie Health Foundation to prevent other families from experiencing similar tragedies. The Foundation works toward improved access to emergency services for the community and area, through advocacy and awareness, the creation of facilities, and collaboration with health care providers and policy-makers for a seamless and integrated health care system in Airdrie.
To rally the Airdrie community and raise funds for its programs, the Airdrie Health Foundation planned its first-ever fundraising event for September 2014. To support the event, Bates and her team needed advertising materials and event collateral including tickets and a program for the evening.
RedPoint was given almost complete creative freedom to design a ticket, program and two versions of a poster — one to promote the black tie gala, and one for attendees to take as a souvenir.