Riegel Tuning

Riegel Tuning Campaign

Riegel Tuning is a full-service automotive maintenance and performance-enhancement shop, specializing in the care of European automobiles. Riegel asked RedPoint Marketing Solutions to help update its look and bring its well-established reputation, history and credentials to the online universe.

The Challenge

Riegel Tuning initially wanted a more effective web presence for the company, which was getting lost among the clutter of auto service companies on the Internet. But that was only part of the challenge, as Riegel was largely invisible to Google and other search engines.

The Solution

Riegel’s brand itself needed a makeover. RedPoint guided Riegel through a one-day rebranding workshop, after which its brand characteristics were redefined, messaging and taglines crafted and an updated logo-mark created.Armed with a new and on-target identity, RedPoint built a website for Riegel that could be easily updated in-house. Search engine optimization was implemented to ensure that Riegel would be found in all relevant online searches. The circle was completed with new business cards, letterhead, postcard appointment reminders and other print collateral materials that rounded out the re-branding and marketing campaign.

The Results

The finished website exuded professionalism and quality, ranked well in searches, and encouraged online appointment bookings. The website paid for itself rapidly — within just two months, online bookings covered the project cost. For important non-branded keywords, Riegel had not been appearing high on Google searches. Riegel now appears on the first page for nine of these keywords. In addition, 73% of website views are from repeat visitors, meaning the content is compelling and gives them a reason to return.