RedPoint Media & Marketing Solutions and The Calgary Foundation launch Spur

RedPoint Media & Marketing Solutions and The Calgary Foundation launch Spur

MEDIA RELEASE

July 15, 2013 – RedPoint Media & Marketing Solutions has launched the first issue of Spur, a print publication created in partnership with The Calgary Foundation. Spur tells Calgarians the stories of The Calgary Foundation, the community-building organizations it helps to support and the city’s charitable sector. The magazine will be published twice a year.

The first issue of Spur highlights inspiring Calgarians like Allyson Palaschuk (featured on the cover), co-founder of Made by Momma, a charity which provides support to Calgary families facing crisis or adversity. It also highlights collaborative, community-based initiatives like the cSPACE Projects, which will transform the historic King Edward School into an arts incubator — our city’s first.

“As a community foundation our role is to connect to Calgarians. Spur has given us the opportunity to reach a new generation of philanthropists, engage citizens and connect with our audience in a fresh, inspiring way,” said Taylor Barrie, communications coordinator at The Calgary Foundation.

Using the compelling stories of The Calgary Foundation and the editorial, design and production resources of RedPoint, the two organizations created a magazine of which both brands are extremely proud. Spur features beautiful photography, memorable features and profiles, and a vibrant, contemporary look and feel.

“Our goal was to create an exciting, youthful magazine and brand that would bring a new audience to The Calgary Foundation. We brought our visual and verbal storytelling strengths to the table and, working with the client, put together Spur magazine,” said managing editor Miles Durrie. “The first edition was a tremendous success, with over-the-top feedback from the client and from readers in general. It’s something we are really proud of, and we’re now working on the next issue.”

The second issue of Spur will be released in November 2013.

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The Calgary Foundation, established in 1955, facilitates collaborative philanthropy by making powerful connections between donors and community organizations for the long-term benefit of Calgary and surrounding area.

RedPoint Media & Marketing Solutions offers industry-leading print and digital publishing, marketing, communication and creative services that engage, inform and inspire. With roots dating back to 1994, RedPoint is today one of the largest and most celebrated independent publishing and marketing companies in Western Canada. RedPoint’s consumer magazines are leaders in their categories, and our Marketing Solutions division has helped local, national and international brands grow and connect with their audiences.

For media information or to arrange interviews, contact:

Kathy Randle, Director of Marketing | RedPoint Media & Marketing Solutions | 403-232-7720

krandle@redpointmedia.ca | www.avenuecalgary.com

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