Avenue Magazine Launches Best Neighbourhoods Survey

Avenue Magazine Launches Best Neighbourhoods Survey

MEDIA RELEASE

November 16, 2010 – Today Avenue magazine launched its second annual Best Neighbourhoods Survey at AvenueCalgary.com/survey. Working with Leger Marketing, Avenue has created a unique in-depth survey of the city’s neighbourhoods and invites all Calgarians to not only rate their own neighbourhood but to say what makes a neighbourhood great.

The survey will be open until February 28, 2011 and can be found at AvenueCalgary.com/survey.

Participants who complete the survey will be entered in a draw for a trip for two anywhere WestJet flies.

The Best Neighbourhoods Survey is the only one of its kind to ask Calgarians not only to rate their own neighbourhood on a variety of characteristics and access to a wide range of amenities, but to ask what factors and amenities are most important to them in deciding what makes a community great.

“We ask Calgarians how important factors such as friendliness, curb appeal, safety and tax assessment are to them,” says Avenue editor, Käthe Lemon, “and then we use those answers to determine how to weight the responses and rank the characteristics of each community.”

In addition to the information gathered through this two-step survey, Avenue also includes objective data from the City with information on crime, tax assessment, the location of amenities including parks, schools and recreation facilities to the calculations completed by Leger Marketing.

This year’s Best Neighbourhoods will be revealed in the August 2011 issue of Avenue magazine.

To see last year’s 15 Best Neighbourhoods visit: http://www.avenuecalgary.com/articles/page/item/calgary039s-best-neighbo…

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Avenue magazine is Calgary’s premier city lifestyle magazine. Through a unique blend of award-winning journalistic excellence and inspirational esthetics, Avenue readers turn to the magazine for the city’s personalities, arts, fashion, home décor, dining, travel and leisure information, which they have grown to trust over time. Since 1994, Avenue’s readers have come to expect and look forward to Avenue’s award-winning, intelligent, provocative and cutting-edge perspective on the people, culture, and lifestyle that define Calgary.

For media information or to arrange interviews, contact:

Kathy Randle, Director of Marketing | RedPoint Media & Marketing Solutions | 403-232-7720

krandle@redpointmedia.ca | www.avenuecalgary.com

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